I’m not a guru.
I’m not a therapist.
And I’m definitely not here to blow smoke up your ass.

I’m a man who’s lived through every version of the patterns you’re drowning in.

I’ve been the angry guy.
The addicted guy.
The ego-driven athlete.
The runner.
The avoider.
The performer.
The guy building approval instead of identity.
I’ve broken trust.
I’ve broken myself.
I’ve rebuilt my life more times than I should admit.

But here’s the difference.
I didn’t stay there.

I rebuilt myself from the inside out.

Not with clichés.
Not with fake positivity.
With identity work, subconscious programming, nervous system regulation, and behavioural science are used the way real men actually need it.

Because before I became a coach, I lived an entire life most men would fold under.

I played at the highest levels of baseball —
Pro all-star.
College World Series Champion.
Canadian National Team.
Scouted for the Cubs and Marlins.

I built businesses.
Failed at some.
Succeeded at others.
Learned the hard way that talent means nothing if your mind is broken.

I’m a dad to three daughters.
A husband who had to earn his way back to the man he promised to be.
A former alcoholic who didn’t just get sober.
I learned how to actually recover.
(There’s a difference.)

And while running my coaching business, I made another choice most men talk about but never do:

I went back to school.
Finishing my degree.
On track for my Master’s and PhD in Psychology.

Not for letters on a business card,
But because the work I do with men deserves to be backed by the deepest science possible.

Everything I teach comes from three places:
lived experience,
the trenches of real behaviour change,
and academic-level understanding of the subconscious and identity.

I’m not here to babysit men.
I’m here to recode them
so their kids get a better father,
their partner gets a real man,
and they actually get to live a life they’re proud of.

This is who I am.
This is the work.
And if you’re ready, I’ll help you rebuild your life the way I rebuilt mine and countless others.

From the inside out. Breaking trust.
Breaking myself.
Starting over more times than I should’ve needed to.

I rebuilt myself from the inside out using identity work, subconscious programming, nervous system regulation, and behavioural science.

Now I help men do the same.